Lexus – Design Disrupted ’13
by Andrew Thomas Huang


Design Disrupted '13

To celebrate the launch of the 2014 IS performance sedan, Lexus created and hosted a MADE Fashion Week event debuting a first-ever live holographic performance art experience. The event, “Lexus Design Disrupted,” featured supermodel Coco Rocha and a bold retrospective from the archives of designer Giles Deacon.

Huang served as creative director for the show, which combined 3D holographic projection technology, 3D mapping and a choreographed narrative. The cutting-edge spectacle turned the stage into an illusionary world where 3D holograms interacted with their real-life counterparts to tell a metaphorical story of disruption as an inevitable phenomenon in nature.

Collection by Giles Deacon

Film Direction by Radical Friend

Creative Direction by Andrew Thomas Huang