Lexus – Design Disrupted ’14
by Andrew Thomas Huang


Design Disrupted '14

For the second season in a row, Lexus kicked-off New York Fashion Week with the Design Disrupted event, this time featuring the SS 2015 collection of British designer Gareth Pugh. The event featured three short films that combined Pugh’s designs with performances by models, choreographed by Wayne McGregor. Huang served as creative director.

The collection is informed by an obsession with British folklore and its many rites and rituals. The opening installation - a stylized Stonehenge - made up of 8 monolithic LED screens, presented an imposing cast of characters traditionally found throughout British folklore. The second installation, represented a darker more menacing vision: a Pagan anarchy, illustrating the oppositional forces - black and white, positive and negative, chaos and control - that are all signature to Pugh’s work. The final installation in the series, Ascension, opened with an original piece created by McGregor, and ended with the image of the phoenix, a timeless icon of rebirth and renewal.

Collection by Gareth Pugh

Collection by Georgie & Geremy

Creative Direction by Andrew Thomas Huang